Right place, right time.
Captivating the in-flight audience with Viasat Ads takeovers.
In the ever-evolving world of advertising, finding innovative ways to capture the attention of target audiences is crucial. Viasat Ads offers advertisers the unique opportunity to connect with a captive and receptive audience of travelers. One of the ways we help advertisers captivate their target audience is through in-flight advertising takeovers.
Destination-based takeovers
Imagine being able to dominate the advertising space for all flights into a specific destination. For example, all flights into New York City. With Viasat Ads' destination takeovers, advertisers can achieve just that. By purchasing all ad inventory for flights into a particular location, advertisers can position their message front and center to a captive audience.
Why is it valuable?
- Targeted exposure: Destination takeovers allow advertisers to focus their efforts on a specific location, ensuring their message reaches a highly relevant audience.
- Increased brand awareness: By monopolizing the ad inventory for a destination, advertisers can create a strong brand presence and leave a lasting impression on travelers.
- Exclusivity: With no competition from other advertisers, destination takeovers provide a unique opportunity to stand out and capture the undivided attention of travelers.
Occasion-based takeovers
Timing is everything in advertising, and Viasat Ads' occasion-based takeovers offer advertisers the chance to dominate the ad inventory across our fleet of supported airlines at particularly valuable points in time.
Why is it valuable?
- Occasion targeting: By targeting key consumer occasions, like, for example, Back-to-School Week or Cyber Monday, advertisers can align their campaign messages with key moments of heightened consumer interest.
- Increased visibility: By monopolizing the ad inventory for a set period, advertisers can maximize their visibility and generate higher brand recall among travelers.
- Enhanced ROI: Advertisers can capitalize on increased consumer engagement during specific periods of time to achieve a higher return on investment.
Event-based takeovers
Viasat Ads' event-based takeovers offer a combination of both destination and time-based strategies. Advertisers can purchase all ad inventory into or out of a specific destination for a set period. Event takeovers are ideal for capturing the attention of travelers around cultural moments like major sporting events, concerts, or industry tradeshows.
Why are event takeovers valuable?
- Targeted exposure: Event takeovers allow advertisers to target a specific destination at a specific time, making sure their message reaches a highly relevant and engaged audience.
- Amplified impact: By combining destination and time-based strategies, advertisers can extend advertising campaigns to the in-flight audience for enhanced reach and impact.
- Strategic brand positioning: Event takeovers provide advertisers with the opportunity to position their brand as a key player during important cultural and industry events, enhancing their reputation and industry influence.
Viasat's ad inventory takeovers offer advertisers unique and valuable opportunities to capture the attention of their target audience. Whether it's through destination takeovers, time-based takeovers, or combining the best of both, advertisers can strategically position their brand, increase campaign relevance, and achieve higher ROI.
Get started with Viasat Ads
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