Programmatic advertising in the sky
Viasat Ads now offers programmatic in-flight advertising.
Reach in-flight audiences through real-time media buying
Viasat Ads is transforming one of the last untapped environments into premium, addressable inventory, making it available through automated, data-driven buying.
Now, you can reach millions of travelers across seatback screens and personal devices in real time, without long planning cycles or manual activation with Viasat Ads programmatic ads.
WHY IT WORKS
Programmatic advertising for in-flight
Attention you can’t scroll past
Engage passengers in a high-attention, distraction-limited environment.
High-value audiences, in motion
Reach business travelers and high-income consumers across global routes and destinations with scale.
Data-driven targeting
Activate against route, destination, and contextual signals to reach the right audience at the right time.
Seamless programmatic activation
Access in-flight inventory through automated, streamlined workflows.
Engage audiences at scale across the in-flight experience
Viasat Ads premium inventory spans seatback screens and personal devices via in-flight Wi-Fi.
250M+
passengers annually
10,000+
flights/day
4,500+
unique routes/day
650+
global destinations
Leading the future of programmatic in-flight advertising
CHRIS
DEMANGE
Vice President, Digital Services & Partnerships, Viasat Ads
"Viasat Ads is opening the door for brands to seamlessly access premium in-flight audiences at scale across airlines, routes, and global passenger journeys."
RAGU
KAMAKSHISUNDARAM
Vice President, Media and Monetization, Viasat
"With programmatic in the sky, we’re bringing in-flight media into the real-time world of advertising for the first time. What was once a hard-to-access environment is now addressable, scalable, and ready for modern marketers."
Frequently asked questions
In-flight advertising delivers digital ads to airline passengers through onboard Wi-Fi and digital entertainment environments, where distractions are limited, and attention is high. With Viasat Ads, brands can now activate programmatic, data-driven campaigns to engage these captive audiences at scale.
Airline advertising prices can vary depending on factors like airline, route, format, and campaign scale. Fill out the form below to learn more about Viasat Ads pricing.
In-flight advertising shares some characteristics with DOOH and CTV. However, it is a new inventory channel now offered programmatically through Viasat Ads. Learn more about in-flight advertising by filling out the form below.
In-flight advertising is unique. There is rich context on a flight's origin, destination, date, time, airline, and traveler profiles that can be leveraged by the advertiser to programmatically reach the passenger while in flight. Viasat's ad platform is integrated into the aircraft's connectivity and entertainment systems and enables delivery of the programmatic ad irrespective of whether the passenger's device is connected to the internet or not.
Viasat Ads supports IAB standard video ad spots for programmatic delivery using private marketplace deals. Fill out the form for more details and specifications.
GET STARTED
Learn what’s possible with Viasat Ads
Get a closer look at how programmatic advertising is expanding into one of the most premium, attention-rich environments available today. Learn how brands are reaching high-value travelers through in-flight inventory and what it could look like for you.