Get your brand on this year's holiday itinerary
Viasat Ads' guide to in-flight advertising for the 2026 holidays: the seasonal moments, destinations and ad formats that turn winter travel into fourth-quarter results.
09-18-2026
3-minute read
Passengers fly in a different headspace during the holidays
Millions take off this season already in a celebratory, receptive mindset. Research shows in-flight ads consistently outperform ground-based placements:
250M+ passengers reached across Viasat Ads-enabled flights annually
30% higher ad recall in the air than on the ground
12% more immersive
8% more emotionally engaging
4% lift in purchase intent
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Built around the moments that matter this season
The guide maps the full October through December window: the key dates, top destinations, and the Viasat Ads format that fits each one. These are three independent lists, not paired rows.
Key dates
- Thanksgiving travel week
- Black Friday
- Cyber Monday
- Christmas Eve/Christmas
- New Year's Eve
Where travelers are headed
- New York
- London
- Whistler
- Denver
- Cancun
- Honolulu