The Altitude Advantage: Why ads perform better at 30,000 feet
Commissioned by Viasat, this first‑of‑its‑kind research reveals how in‑flight advertising drives deeper attention and stronger performance.
05-14-2026
3-minute read
What the research reveals
To understand how advertising truly performs in flight, Viasat commissioned an independent team of behavioral scientists to study emotional response in the air versus on the ground.
The findings challenge how we think about media effectiveness.
In‑flight advertising reaches audiences when they’re more receptive, more immersed, and more likely to remember what they see, delivering a measurable advantage for brands and agencies rethinking where attention really lives.
Download The Altitude Advantage: Why ads perform better at 30,000 feet to see what happens when context, attention, and emotion align — and what it means for your media strategy.
