Ad formats & specifications
All the info you need to deliver your campaigns in the correct specifications
Exciting opportunities across the user journey
Leverage a range of compelling ad units that will connect, engage, and drive response – whatever the campaign objective.
Sponsored internet
Passenger watches a short video and is redirected to advertiser website to earn a free time-limited Wi-Fi session.
Banner
Passengers see relevant service recommendations at key points in their online journey.
Pre-roll video
Passengers see inline targeted video ads before in-flight entertainment content.
In-flight TV ad insertion
Passengers see inline targeted video ads seamlessly added into all live TV streams.
Interstitial video
Passengers see full-screen advertiser videos at chosen points in their online experience.
Sponsored internet
Passengers watch your non-skippable ad and are redirected to your website in return for access to a free Wi-Fi session.
Required specifications
Monthly plan price
As low as
$99.99
1
$120
As low as
$74.99
Card image
- 250 x 250
- JPEG image
- Images must be in JPEG (ISO 10918) format with a .jpg file extension.
- They must be either encoded with MozJPEG with quality set to 60%, or another JPEG encoder with quality set to at least 80%.
- Images must use the sRGB colour profile and must not embed the colour profile.
Logo image
- 250 x 250
- JPEG image
- Please provide a version of your logo for us in both light and dark backgrounds
- Images must be in JPEG (ISO 10918) format with a .jpg file extension.
- They must be either encoded with MozJPEG with quality set to 60%, or another JPEG encoder with quality set to at least 80%.
- Images must use the sRGB colour profile and must not embed the colour profile.
Video
- 1080P resolution
- 9:16 aspect Ratio
- File Size = Below 150MB
- MP4/ MOV file format
- <30 seconds in duration
- Leverage vertical video — tactics appropriate to social media sites TikTok or Instagram will also be largely appropriate for our platform.
- Keep videos under 30 seconds, ideally 15.
- Reinforce calls to action.
- Provide accurate and legible subtitles.
- We support Close Caption.
- The file should be in WebVTT format (.vtt).
- There should be only one closed caption file per video supplied.
- The video file and the closed caption file should be in a zip folder, with the files in the root of the zip folder.
- Videos will be muted by default, but users can enable sound.
- We accept 3rd-party VAST Tags - see details below in VAST Tag information.
- Audio: AAC, stereo, 128 kbit/s or higher, 48 kHz or 44.1 kHz.
Destination URL
- Full http URL for your website
- The URL to which we redirect the user.
Brand name
- Display text
- The brand name you wish displayed beside the logo image.
VAST Tag information
- VAST Tag version 3 and higher is supported.
- Must contain at least one video creative. If multiple video creatives are present, we will only use the first one.
- A MediaFile with a video must be present. The MediaFile type must be "video/mp4".
- If multiple MediaFiles are present, we will select the one with the highest resolution and bitrate.
- The selected video must satisfy the minimum resolution and bitrate requirements of the desired Ad Type.
- Closed captions are optional. We will include ClosedCaptionFiles with type "text/vtt".
- For Sponsored Internet Watch Ads, we require the following in the tag:
- A ClickThrough element. This must contain a URI of the advertiser's website that the media player opens at the end of the ad.
- A Main Image and an Icon Image. Both images have to be 250x250 pixels in size.
- Note – these images must be inside a Companion element, with id "mainImage" and "iconImage" respectively.
Banner
Passengers are exposed to dynamically targeted banner ads, which allow them to click to visit the advertiser's website.
Key points:
- 2 Billing options supported– CPC or CPM
- 3 IAB Standard sizes are supported
- Mobile Rectangle 300 x 250
- Mobile Leaderboard 300 X 50
- Desktop Leaderboard 728 X 90
- Support assets in JPG/PNG/GIF and WEBP format
- Advertiser Site opens in a new tab
Required specifications
Monthly plan price
As low as
$99.99
1
$120
As low as
$74.99
Medium rectangle
- File type supported: JPG, PNG, GIF, WEBP
- Aspect ratio: 1.2:1
- Resolution: 300px x 250px
- Max File Size: 150kb
Mobile leaderboard
- File type: JPG, PNG, GIF, WEBP
- Aspect ratio: 6.4:1
- Resolution: 320px x 50px
- Max File Size: 150kb
Leaderboard
- File type: JPG, PNG, GIF, WEBP
- Aspect ratio: 8:1
- Resolution: 728px x 90px
- Max File Size: 150kb
Notes
General
- Provide the full HTTP URL for your website
- Please provide all asset sizes per campaign
Animated Banners
- Length of animation must not exceed 15 seconds.
- Animated banners can loop up to 3 times.
- Flashing, high contrast, fast-moving, and bright color animations are not allowed.
- Animated assets must fit within the banner file size limit specified by Viasat.
Pre-roll video
Passengers watch your unskippable video ad before being able to watch their chosen inflight entertainment content on their personal device.
Key points:
- No clickable CTA will appear on the Pre-Roll ad
- User must watch the entire ad - Ad is not skippable
- Pre-Roll video will have audio on by default with ability to mute
- User interface will have a progress bar to count time to ad completion.
- Ad can be paused
Required video specifications
- 1080P resolution
- 16:9 aspect Ratio
- File Size = Below 150MB
- MP4/ MOV file format
- Audio: AAC, stereo, 128 kbit/s or higher, 48 kHz or 44.1 kHz
- Make sure that branding is clear and consistent.
- Keep videos 30 seconds or under.
- 15 seconds is the ideal time.
- Provide accurate and legible subtitles.
- We support Close Caption.
- The file should be in WebVTT format (.vtt).
- There should be only one closed caption file per video supplied.
- The video file and the closed caption file should be in a zip folder, with the files in the root of the zip folder.
- Video audio will be enabled by default but user can mute.
- We accept 3rd-party VAST Tags - see details below in VAST Tag information.
VAST Tag information
- VAST Tag version 3 and higher is supported.
- Must contain at least one video creative. If multiple video creatives are present, we will only use the first one.
- A MediaFile with a video must be present. The MediaFile type must be "video/mp4".
- If multiple MediaFiles are present, we will select the one with the highest resolution and bitrate.
- The selected video must satisfy the minimum resolution and bitrate requirements of the desired Ad Type.
- Closed captions are optional. We will include ClosedCaptionFiles with type "text/vtt".
In-flight TV ad insertion
Your ad is inserted into the in-flight TV channel during the normal commercial break slots.
Key points:
- Ads will be inserted into two ad slots per channel, per hour.
- No clickable CTA will appear on the in-flight TV ad
- User must watch the entire ad i.e. Ad is not skippable, but user may change channel during playback
Required video specifications
- 1080P resolution
- 16:9 aspect Ratio
- File Size = Below 150MB
- MP4/ MOV file format
- Audio: AAC, stereo, 128 kbit/s or higher, 48 kHz or 44.1 kHz
- Ensure that branding is clear and consistent.
- Each ad slot is 30 seconds.
- Videos should be 30 seconds in duration.
- If a video is shorter e.g. 20 seconds, we will append a generic slate to make up the remaining time.
- Provide accurate and legible subtitles.
- We support Subtitles/Close Caption on existing files, we do not accept Close Caption as separate files.
- Video audio will be enabled by default, but user can mute.
- We accept 3rd-party VAST Tags - see details below in VAST Tag information.
VAST Tag information
- VAST Tag version 3 and higher is supported.
- Must contain at least one video creative. If multiple video creatives are present, we will only use the first one.
- A MediaFile with a video must be present. The MediaFile type must be "video/mp4".
- If multiple MediaFiles are present, we will select the one with the highest resolution and bitrate.
- The selected video must satisfy the minimum resolution and bitrate requirements of the desired Ad Type.
- Closed captions are optional. We will include ClosedCaptionFiles with type "text/vtt".
Interstitial video
A video ad is inserted into any flow in the Airline portal and plays between page transitions.
Key points:
- Video plays full-screen
- Video plays automatically
- Muted by default, but can play sound
- Video will not be scrubbable (i.e, user can't move the video timer forward to skip video content)
- Video displays a countdown timer to the video end
- Video is marked as an advertisement
- Video can be played either vertical or horizontal in orientation
- Video can be displayed on both mobile and desktop
Required video specifications
- 1080P resolution
- 16:9 aspect Ratio or 9:16 aspect Ratio
- File Size = Below 150MB
- MP4/ MOV file format
- Audio: AAC, stereo, 128 kbit/s or higher, 48 kHz or 44.1 kHz
- Recommend 15” – maximum 30” ad duration
- Provide accurate and legible subtitles
- We support closed captions
- The file should be in WebVTT format (.vtt)
- There should be only one closed caption file per video supplied
- The video file and the closed caption file should be in a zip folder, with the files in the root of the zip folder
- Audio will be enabled by default, but a user can mute
VAST Tag information
- VAST version 3.0 or greater is supported
- Must contain at least one video creative. If multiple video creatives are present, we will only use the first one
- A MediaFile with a video must be present. The MediaFile type must be "video/mp4”
- If multiple MediaFiles are present, we will select the one with the highest resolution and bitrate
- The selected video must satisfy the minimum resolution and bitrate requirements of the desired Ad Type
- Closed captions are optional. We will include ClosedCaptionFiles with type "text/vtt