Your next B2B buyer is already on a plane
10-19-2026
4-minute read
Why in-flight advertising works for B2B brands
Business travelers heading to a conference or key meeting are already in a solution-seeking mindset. They're thinking about the problems they're flying toward, the conversations ahead, and what they need to do better. And with far fewer distractions competing for their attention than on the ground, your message has a real chance of landing.
That's the opportunity two B2B brands tapped with Viasat Ads in-flight advertising. Read on to see the results, or download the case study now.
Reaching buyers before they walk into the room
B2B financial technology company
When thousands of HR and tech leaders were flying to a major industry event in Las Vegas, a B2B financial technology company saw the opportunity. By running a targeted takeover campaign on Viasat Ads-enabled flights into the city during conference week, the brand reached its audience at exactly the right moment. The result: an 81% overall click-through rate, with some targeted airlines reaching 94%, compared to less than 1% for the average digital campaign.²
81% overall click-through rate
Leading B2B software provider
A leading B2B software provider took the same event-based approach, running a campaign across peak travel periods on flights into cities hosting major tech and culture conferences. Eight creative variations rotated across targeted routes, engaging over 50,000 passengers with an average click-through rate of 75%. The highest-performing routes, Las Vegas and Austin, hit CTRs of 83% and 89%, respectively.
75% average click-through rate
² Wordstream, Google paid search CTR benchmarks, travel industry.
Why in-flight ads outperform ground-level advertising
Business professionals are in problem-solving mode; fewer distractions compete for their attention, and they're already thinking about the challenges they're flying toward.¹
UP TO
30%
higher ad recall
UP TO
+8%
more emotionally engaging
UP TO
4%
uplift in purchase intent
Source: Viasat Ads, "The Altitude Advantage: Why ads perform better at 30,000 feet," 2026
Frequently asked questions
Viasat Ads targets passengers based on their flight destination, route, and airline rather than behavioral tracking or third-party cookies. That means you can serve your message to professionals flying into a specific city during a conference or industry event, reaching them in a solutions-seeking mindset before they walk into a room full of competing vendors.
Viasat Ads offers five formats that reach passengers at different moments throughout the journey. Sponsored Wi-Fi rewarded video ads let passengers trade a short video watch for free Wi-Fi, delivering an average 97% view-through rate and an automatic redirect to your landing page. In-flight entertainment pre-roll and in-flight TV ads place your brand before a passenger's chosen movie, show, or live broadcast. Banner display ads run across the airline portal home, connectivity, and entertainment pages. Interstitial full-screen video ads play between page transitions. Contact the Viasat Ads team to find the right mix for your campaign.
Contact the Viasat Ads team to discuss your campaign goals, audience, and timing. From there, the team will help you identify the right event targeting approach, ad formats, and creative requirements for your campaign.
Download the case study
Fill out the form to access the case study now.