Your luxury customer is 30,000 feet in the air
10-20-2026
4-minute read
Why in-flight advertising works for luxury brands
Travelers at altitude are in a different headspace. There are fewer distractions competing for their attention, and people tend to be more relaxed and open to spending when they're in vacation mode. For luxury brands looking to reach an affluent audience at a moment of genuine purchase intent, the cabin offers something rare: time, attention, and receptivity in one place.
Two luxury brands put that insight to work with Viasat Ads. Read on to see the results, or download the case study now.
High-value travelers. High-performing campaigns.
Global cosmetics brand
A global cosmetics brand needed to reach domestic U.S. flight passengers with its traveler-focused product line. Working with Viasat Ads, the brand created an exclusive "in-flight collection" offer available only to passengers flying into the nation's capital, with creatives tailored to the travel mindset. The campaign drove significant traffic to the offer landing page and achieved a 65.5% click-through rate, far above conventional digital channel benchmarks.²
65.5% click-through rate
Luxury fashion house
A leading luxury fashion house wanted its new signature fragrance top of mind with high-value travelers as they arrived at duty-free stores. The campaign targeted premium routes from New York to Los Angeles and Miami during peak vacation season. The result: a 93% click-through rate, demonstrating the power of a relevant message delivered to a captive audience at exactly the right moment.²
93% click-through rate
² Industry benchmark, average digital display click-through rate
Why in-flight ads outperform ground-level advertising
Travelers are in vacation mode, fewer distractions are competing for their attention, and they're more open to new discovery and spending than when they're on the ground.¹
UP TO
30%
higher ad recall
UP TO
+8%
more emotionally engaging
UP TO
4%
uplift in purchase intent
Source: Viasat Ads, "The Altitude Advantage: Why ads perform better at 30,000 feet," 2026
Frequently asked questions
Viasat Ads targets flights based on their route, destination, and airline rather than behavioral tracking or third-party cookies. This lets you place your brand in front of travelers on the routes where your audience is most likely to be — from coast-to-coast routes during peak vacation season, to flights into cities with major shopping and duty-free destinations.
Formats include full-screen video, display units, and interactive placements across the in-flight portal and connected-device experience, sold on a managed or programmatic basis.
Contact the Viasat Ads team to discuss your campaign goals, audience, and timing. From there, the team will help you identify the right routes, ad formats, and creative requirements for your campaign.
Download the case study
Fill out the form to access the case study now.