The best time to sell travel is when people are already traveling
08-13-2026
3-minute read
Why in-flight advertising works for travel brands
It might seem counterintuitive to advertise travel experiences to people already on a flight. But the airplane seat may be the best place to reach a traveler. They've committed to a trip; they're thinking about what to do when they land, and with fewer distractions competing for their attention, your message has a real chance of being heard.
That's the opportunity two travel brands tapped with in-flight advertising on the Viasat Ads platform. Read on to see the results, or download the case study.
Two campaigns. Two travel brands. Real results.
Online travel marketplace
A leading online marketplace for travel experiences ran destination-specific creative across Viasat Ads-enabled flights landing at major US airports. For each city, a unique image and video directed passengers to landing pages where they could book local tours.
205,811 passengers reached
+9% click-through rate vs. travel average
Global theme park and resort
A global theme park and resort targeted both inbound and outbound travelers flying through a major Florida tourism hub. Inbound creative built awareness of the brand's offer; outbound drove repeat bookings.
79% click-through rate
vs. 5–10% Google paid search average for travel²
² Wordstream, Google paid search CTR benchmarks, travel industry.
In-flight ads outperform ground-level advertising
Passengers are in vacation mode; fewer distractions compete for their attention, and they're already thinking about their trip.
UP TO
30%
higher ad recall
UP TO
+8%
more emotionally engaging
UP TO
4%
uplift in purchase intent
Source: Viasat Ads, "The Altitude Advantage: Why ads perform better at 30,000 feet," 2026
Frequently asked questions
Campaigns can be aligned to the routes and arrival cities of the flights they run on, so travelers see offers relevant to where they are headed, from local dining to activities and transport.
Formats include full-screen video, display units, and interactive placements across the in-flight portal and connected-device experience, sold on a managed or programmatic basis.
Reach out through the contact form, and our team will help you scope routes, audiences, formats, and flighting for your campaigns.
Download the case study
Fill out the form to access the case study now.